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With an end goal to diminish misrepresentation from delivery drivers, the world’s biggest online retailer, Amazon is requesting that its delivery drivers take selfies so it can check their personalities utilising facial recognition.

The organization right now asks those drivers who are enlisted under its Flex program. They are independent contractors for Amazon’s quickest Prime deliveries, deliver bundles utilising their own vehicles, have adaptable working hours and get paid between $18 to $25 every hour.

According to the report, a message in the Amazon Flex application advised the drivers to take a selfie before they begin working, however it urges them not to take a selfie while driving. The organization additionally educates drivers that it might gather their biometric data to affirm their identity.

“To continue delivering, please help us verify your identity by taking a selfie. Do not take a selfie while driving. This photo won’t be shown to customers.” Flex Application Message.

The activity could feature any individual who is in fact unapproved from delivering packages, for example, hoodlums who are endeavouring to blame Amazon Flex so as to lurk before individuals’ homes.

This isn’t the first run through for Amazon to be under the spotlight for such reasons. Beforehand, the e-commerce Goliath has experienced harsh criticism for making its assembly line labourers meet irrationally high shares, compelling them to avoid washroom breaks and pee in bottles.

Meanwhile, Uber had likewise actualised a comparable approach in 2016 that could have pounded Amazon to consolidate this new policy. Where drivers must take selfies before marking into the platform and tolerating ride demands.

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