Facebook revealed on January 6 that it has removed fabricated videos and photos, also called Deepfakes, from its sites with an ongoing U.S. presidential election campaign.
Monika Bickert, Facebook’s vice president of global policy management, wrote in a blog post released Monday that the company is making new attempts to delete deceptive distorted media.
Deepfake videos are hyper-realistic doctored clips made using artificial intelligence or programs designed to falsify real human movements accurately.
It was apparent that, given their potential to disrupt the political process, elections, journalism, and even individual freedom, the committee is looking to legislation that would address deep-fakes moving forward.
“We are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes… This policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words.” Monika Bickert said in a blog post.
According to the report, videos will be removed if they have been edited or synthesized in ways that are not apparent to an average person, beyond adjustments for clarity or quality, and are likely to mislead someone into thinking that a video subject said words that they did not actually say.
And it’s the product of artificial intelligence or machine learning that merges, substitutes, or superimposes content on a video, making it look real.
Just material that adheres to the stated standards will be deleted, while videos that are checked to spread inaccurate or deliberately misleading information will remain on the platforms.
The move is the tech giant’s latest effort to stop the spread of misinformation after it emerged ahead of the UK general election with its decision not to actually check political advertising.