The social media business said Wednesday that Facebook has removed the Like Button from its updated public pages used by musicians, public figures and brands. This is a pretty big improvement because now, instead of highlighting the likes on FB accounts, it will concentrate more on the news feed for conversations.
Facebook Pages can now only display the number of followers for users to enter conversations, connect, and communicate with others, along with a dedicated news feed site. The resigned format has adjustments made in News Feed. Facebook has also modified its task-based admin controls, facilitated navigation and enhanced actionable insights and security features.
“We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages. Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base,” said Facebook in a blog post.
Users are able to easily switch between public pages and personal profiles. It was also simplified to find the users’ profiles, posts and other relevant information. The new features of admin control will allow public page holders to choose between giving trusted administrators complete control or partial access. Users can choose specific tasks to access, such as content, advertisements, insights, messages and community activities.
This latest update will be officially rolled out progressively to all public pages in the coming months. In July last year, Facebook was spotted testing a new page design that included removing the ‘like button’ to give pages a cleaner design.
The social media giant has also said it has strengthened its ability to identify illegal activity on its site, such as hate speech, abusive, pornographic or spam content and impersonation.