Google’s tech giant is looking to replicate TikTok’s success with its new social platform, and now Google has joined the race to launch short-video apps focused on creativity and Do It Yourself (DIY) space with unveiling Tangi.
As with TikTok, Instagram Stories and IGTV, videos on Tangi are vertically driven. The name Tangi derives from the words TeAch and GIve and from tangible things that you can do.
The software, developed by a team from Google’s Area 120, is part of an experimental project. Production of the app started in 2019 and Google has collaborated with creators in the launch process to make videos and improve adoption and popularity.
The company is initially releasing Tangi on the web and iOS, which allows creative types to share how-to-videos. There is also no Android version of the app yet but it is expected to arrive in the Google Play Store in the near future.
“We only focus on DIY and creativity content. Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos. We designed Tangi to make it easier for users to find a lot of high-quality how-to videos,”said Tangi founder, Coco Mao.
As per the study, users can also share with Tangi’s Try It‘ features re-creation of tried-and-tested stuff that helps build a community between creators and their fans. Users can also like, share, or comment, and shared videos on the Tangi platform will be available to users from around the world.
At this point the app allows no videos and displays the creators ‘ material that Google has collaborated with.
Not only is it the tech giant Google, but Facebook-owned Instagram has launched a new video-music remix feature called Reels to take on TikTok’s growing popularity.