How Can You Make Your Company Website More Appealing to Visitors?

When it comes to designing a website for your company, you definitely want it to be appealing to visitors rather than to turn them away. If you are new to web design, it can often be tricky to know how you can design an effective site. That is why we have compiled these tips to help you to avoid the most common pitfalls of designing a website, and instead create a site that will bring in customers rather than scare them off!
Keep the Visual Design Consistent
When you are displaying your company to the wider world, it is very important to make sure that your brand persona is consistent. This means that the visual design of your website should suit the brand persona that you want to convey. If you already have visual branding on other materials such as promotional flyers or leaflets, you will want the visual design of your site to match this. If you are creating new visual branding from scratch, why not consider using the services of a graphic designer?
Use Neutral Colors
Although bold, striking colors can be eye-catching and exciting, it is usually best to use these sparingly. This does not mean that you should avoid bright colors entirely, however—small areas of bright color such as your logo can be used effectively to draw the eye of the viewer and leave a memorable impression.
However, it is usually best to use more neutral colors for the majority of your site. This is because neutral colors are simply easier on the eye for most people. Using dark text over light backgrounds is also the best tip when it comes to visibility and easy readability of your site’s content.
Avoid Clutter and Use Space Effectively
Although it can be tempting to include as many different pages and visual features as you can to make your website seem exciting, a website that is visually cluttered is likely to be very off-putting to visitors.
Instead of trying to fill every inch of screen space with images, text, buttons, or other content, use space effectively so that visitors’ eyes are drawn to one thing at a time. It will save your site’s visitors from getting headaches, which will save you a headache when it comes to finding new customers or clients.
Consider the “Fold”
The “fold” is a term that originated to refer to physical newspapers. Because papers were folded in half vertically, only the top half would be visible at first. This means that the headline and most relevant information were placed “above the fold” to draw attention. When it comes to websites, this tip is similar—the most relevant information and eye-catching content should be near the top of the webpage.
Prioritize Speed Over Complexity
When designing a website, it can be tempting to include lots of different fancy features, such as animations and lots of different images. However, having lots of different website features does not only cause visual clutter, but can also actually reduce the speed of your website. The more features that need to load on each page, the slower the load times of your site will be. When a website is slow to load, many visitors will simply give up as they are not patient enough to wait around. There is no point crafting a beautiful and impressive website with plenty of useful features if it takes so long to load that nobody actually sees it!
Consider Incorporating a Live Chat Function
Many visitors to your website may simply be looking for answers to questions that they have. They may not want to navigate the different pages of your site and scan through lots of different content in order to find the answers that they are looking for.
Incorporating a live chat function (usually a message box in the bottom right corner of the screen) where visitors can ask questions directly is often much appreciated by customers and potential customers. Tools like JivoChat enable you to easily add a live chat box to your site.
Use Photographs of Real People
Although stock images are usually best avoided as they can be recognized and come across as disingenuous, photographs are recommended for your site. The best photographs are often those of real people, as this brings a human element to your company. These people can be employees or customers, as long as you have their permission to feature images of them on your website!
Use Video Content
Studies show that almost 90% of consumers prefer video content to written text. While you should not neglect written content also, video content on your site is essential for marketing in today’s world.
Consider SEO
SEO, or Search Engine Optimization, is extremely useful when it comes to bringing in traffic to your site. SEO is the practice of optimizing your written web content in order to make your webpage appear as close to the top of SERP (Search Engine Results Pages) as possible. This is done by including certain phrases known as “SEO keywords” the optimum number of times on a webpage. Of course, SEO is more complex than this simple explanation, but thankfully there are plenty of online tutorials that can help you to learn this skill.
Make it Mobile-Friendly
Studies show that approximately half of all web traffic comes from mobile devices rather than desktop PCs or laptops. This percentage is only going to increase over the course of the coming years, so making sure that your company website is optimized for users accessing it using mobile devices is nothing less than essential. Most web hosting platforms allow you to edit and preview how the mobile version of the site will look, but just in case, it is worth also checking the site yourself using your actual smartphone to see how it appears!
Although these are the basics that you should follow when creating a company website, there is still plenty of room for your own creativity, and you will still need to make sure that your content is engaging if you want to succeed!


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