Poco is a separate brand in India now, Xiaomi confirmed. Xiaomi India Chief Manu Kumar Jain has revealed that his Poco-sub-brand is now making a huge move to get its own independent identity.
“We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand,” Xiaomi India Chief Manu Kumar Jain said in a statement.
Started as a Xiaomi sub-brand in 2018, it started operations in the country with a small team and released its POCO F1 smartphone.
The first Poco F1 smartphone proved to be highly successful in the market, as the phone was unleashed at an affordable price with high-end specifications. POCO F1 in the Rs 15,000 to Rs 20,000 price category.
Xiaomi faced criticism by its fans over the price of its smartphones from the K2 series in July last year for prices above Rs 20,000. It is impossible to say that POCO’s restructuring as a separate company is a strategy to keep Xioami’s ‘ affordable ‘ name.
In July last year, the former Google Ceo, Jai Mani, left Xiaomi under the sub-brand together with other core members. Jai was POCO’s Lead Product Manager and allegedly played a key role in launching the company. While POCO is now an independent company, the structure of POCO is unclear.
So, we finally know now that Xiaomi doesn’t ruin the Poco brand. Rumors have been rife over the past six-eight months that we might not see any more Poco phones as Xiaomi wants to take the affordable smartphone segment with the Redmi brand forward.
A Poco smartphone has recently been listed on GeekBench named Poco X2 which is expected to be Poco’s second phone. As the company has now gone private, there are strong speculations that Poco will soon introduce a new smartphone.