Search engine optimization, or SEO, is a marketing strategy used by online businesses to boost search engine rankings and drive organic traffic to their website. Since SEO techniques are constantly changing with updates in Google algorithms, it’s key for businesses to stay up-to-date with the latest trends and practices. With that in mind, here are some of this year’s latest trends in SEO to start practicing.
Understanding your audience
According to Mindy Weinstein, CEO of Market Mindshift, understanding what someone is expecting when they search a word or phrase is key, and businesses should focus on “[giving] them the answer in the simplest way possible.” Knowing whether your audience prefers images, video, or text can significantly influence your search engine rankings, especially in 2019. In addition, it’s crucial to pay attention to changes in what your audience wants to see.
While perfectly written and optimized content may seem like it’s all it takes to grow an online business, this isn’t the case. Instead, content needs to be directed toward a specific audience in order to effectively grow a business. Google rewards websites in searches that enhance a user’s journey and allow them to find what they’re searching for with ease.
As a result, it’s becoming increasingly important for websites to focus on user intent of keywords while creating relevant content. SEO experts recommend focusing on specific terms that target knowledgeable buyers who are likely to be interested in your products and services, rather than focusing on broad keywords. For help practicing user intent and keyword optimization, consider investing in on page SEO services.
Going beyond Google searches
In 2019, online businesses will have to shift their focus to optimizing search rankings beyond Google and pay more attention to Apple and Amazon rankings. Eli Shwartz, director of SEO for SurveyMonkey, believes that, in 2019, “SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well.”
To perform better across multiple engines, it’s important to remember that SEO is about understanding how people are searching, not about showing up at the top of the page. Therefore, your business should devote more effort toward learning how to drive organic traffic and user engagement beyond Google.
For instance, if your potential customers are searching for videos, focus on ranking higher on Youtube. On the other hand, if they’re searching for apps, figure out how to boost rankings in the app store. Practicing effective SEO ultimately means becoming a strong and multifaceted brand outside of your primary website.
Creating better content
In 2018, Google algorithm updates changed the way that Google viewed content quality. Google has intensified its focus on quality and on the depth of a website’s content. In other words, websites that provide exceptional, high-quality content tend to perform better in search engine rankings, while sites weaker in content quality suffer.
SEO experts believe that Google will continue to reward sites that provide engaging experiences for users throughout 2019. This means that your website should focus on creating content that fuels the interests of customers and keeps them coming back for more rather than creating content just to have something to post.
When determining whether your content is high-quality, ask yourself whether it’ll be good enough to acquire links. The content that you decide to publish on your website should have a significant payoff in search engine rankings. Instead of publishing weekly blog posts, consider posting one each month in order to receive more visits.
Effectively practicing SEO throughout your website and brand will ultimately give you an advantage over competitors and promote the overall growth of your business. All in all, be sure to stay up-to-date with the latest trends in SEO to continue soaring in rankings.