As per reports,the company affirmed that the Google-owned video platform will change its strategy around originals beginning one year from now. Rather than requiring monthly subscription, YouTube Originals will turn out to be free and ad-supported, like most of the other contents available on YouTube today.
YouTube Originals was launched in 2016 in the US.Until now, YouTube Originals have predominantly been accessible on its YouTube Premium subscription service, despite the fact that YouTube additionally has extended the shows and movies it makes accessible on an ad-supported basis.
By 2020, all YouTube Originals will be available for free to nearly 2 billion monthly users.The company calls the strategy that will combine ad-supported and subscription VOD programming initiatives as a “Single Slate” .
“As we look to 2019, we will continue to invest in scripted programming and shift to make our YouTube Originals ad supported to meet the growing demand of a more global fanbase. This next phase of our originals strategy will expand the audience of our YouTube Original creators, and provide advertisers with incredible content that reaches the YouTube generation.”-YouTube.
YouTube accepts there will still be value in the YouTube Premium membership. The person who join to YouTube Premium membership will be able to remove the ads from videos, including the Originals. Also they will be able to enjoy free music and offline access to the contents.
YouTube has chosen to cut down on the budget for premium contents and make it accessible for free since it got less response and its inability to rival its contenders, such as Netflix and Amazon
The program gazing YouTube “stars” helped to create demand for YouTube’s own programming, which has driven the Youtube to add new shows like Cobra Kai. On the other note, Next year’s Season 2 of “Cobra Kai” will still require subscription.