It confirms that Google-owned YouTube is working on a TikTok competitor called Shorts to be launched by the end of 2020. TikTok is one of those apps that stormed the globe and caught over 800 million active users around the world.
However, it looks like YouTube wants to pull some of that user base from TikTok. This is why the search giant is working on its own version of the video-sharing software operated by China.
Shorts would enable users, including TikTok, to upload brief videos into a feed inside the mobile app and take advantage of the licensed music that YouTube Music has in its catalogue, as stated in the article. +
A part of the YouTube mobile app will be the Shorts feature. It will appear as a special feed that will include a list of short video clips created by content creators.
It is not YouTube’s first effort to create new technologies to compete with competing brands. Previously, YouTube had also launched a Stories stream on their app in an attempt to compete with Instagram, allowing users to regularly share images and videos.
The majority of TikTok users of this app is usually adolescents, who represent a large proportion of user forums. Though YouTube is also a forum for video sharing but it has no features that TikTok has.
Like TikTok, users will be able to stream, share, comment and upload their videos. Users of the platform can gain money on both, through advertisements or sponsors.
It’ll be fascinating to see how YouTube integrates the latest Shorts feature within its app, and how it strikes a balance between long form and short form content. The official date and release are not yet stated by the government, we have to wait for their official declaration.